The world of sports is a fascinating world. And in hardly any other industry it is so important to be one step ahead. Identifying trends in time is one of the prerequisites of success. Once you have identified the trend, you need a whole lot more though: a vision for a product, fascination for the sport, enthusiasm for an idea, the courage to embark on new ways, many years of experience and, of course, state-of-the-art technical knowhow. In this, we rely on our experience and a permanent exchange with mountain guides, competitors, freeriders, touring skiers, and sports-goods retailers.